On July 27 DMR joined SB One Bank, clients and the local community to celebrate the bank’s 14th New Jersey location and first banking center in Hudson County at The Avenue Collection luxury condominium complex at Port Imperial in Weehawken.
Following the bank’s rebranding in 2018, SB One Bank (formerly Sussex Bank) hired DMR to create the physical manifestation of SB One’s mission to provide a more personal banking experience without the separation by counters, desks and glass windows that are seen in more traditional banking layouts.
The new concept starts with an airy palette and includes half-moon booths in high end finishes to provide a luxury retail experience in a private and comfortable environment for customers providing personal information. The layout located the conference room at the corner of The Avenue at Port Imperial and City View Drive for meeting participants to enjoy SB One Bank’s view of the waterfront and New York City skyline.
“At SB One Bank, we understand that each customer’s needs are not only unique but they require a personal touch,” Vito Giannola, Senior Executive Vice President and Chief Banking Officer for SB One Bank, said. “This branch design allows us to embrace technology and integrate personalized service.”