Blue Foundry Bank’s Rutherford location redesigned by DMR Architects has opened at 19 Park Ave. reflecting the bank’s reinvention as the banking option of today’s movers and shakers. Blue Foundry Bank offers a full service, crafted banking experience.
DMR worked with the financial institution on a design that reflects the bank’s brand through an open floor plan and a more connected approach to banking, replacing traditional physical divisions such as counters and desks with Universal Bankers, supporting an environment conducive to helping customers plan for their financial success. The branch also includes space for community collaborations.
The aesthetic in the 1,600 square foot branch incorporates elements of the bank’s industrial history with exposed brick, steel, distressed wood, and concrete wall panels. The location features curated pieces of art, an art deco moss wall, three-dimensional logos, and modern new ATM designs.
“Our reimagined Rutherford branch experience and design elements represent Blue Foundry Bank’s new brand and commitment to the hard-working businesses and individuals that we serve in Northern New Jersey,” said James D. Nesci, President and CEO of Blue Foundry Bank. “At Blue Foundry Bank, we look beyond providing financial services. Our new location will serve as a hub for strengthening the Rutherford community, and we look forward to deepening our footprint in this wonderful town.”
“People want to feel comfortable—like they’re sharing their vision with a trusted confidante, not just entering into a transaction—when discussing their personal and professional financial goals,” said Lloyd Rosenberg, AIA. “By stepping away from the almost clinical banking décor, Blue Foundry has made an intelligent business decision that will set them apart when today’s investor shops for an banking institution.”